A Strategic Website Project for a Wedding Photographer & Filmmaker
Elora May Creative
The Challenge
Elora May Creative had an existing Squarespace website, but as her business evolved, it no longer reflected the elevated experience she offered her couples.
While her photography and films continued to mature, the website felt dated and lacked the visual refinement needed to showcase her work at its full potential. The goal was to create a website that felt as intentional, timeless, and beautifully crafted as the stories she captures, while improving the overall user experience for prospective clients.
The Strategy
Rather than making cosmetic updates, we reimagined the website from the ground up while working within the existing Squarespace platform.
The information architecture was reorganized to create a more intuitive journey, content was refined to better support her services, and every page was thoughtfully redesigned to allow the imagery to take centre stage. A restrained visual approach, generous spacing, and elegant typography work together to create an experience that feels calm, immersive, and true to the Elora May Creative brand.
The Outcome
Today, Elora May Creative has a website that reflects the quality, artistry, and professionalism of her work.
The redesigned website creates a stronger first impression, showcases her photography and films through a refined user experience, and provides prospective couples with a seamless path from inspiration to inquiry. It now serves as an online presence that feels every bit as thoughtful and beautiful as the moments she captures.
[ PROJECT HIGHLIGHTS ]
WHAT WAS INCLUDED
Website Strategy
Information Architecture
UX Planning
Custom Squarespace Website
MLS Integration
Visual Identity Development
Responsive Development
SEO Foundation
Launch Support
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