Sab Curtis Fine Art

The Challenge

Sab Curtis is a contemporary artist whose work, career, and audience had evolved significantly since her original website was created. While the existing site had served her well, it no longer reflected the direction of her business or supported the growing range of artwork, products, and opportunities she was offering.

The launch of her new book, Rewired, created the perfect opportunity to rethink the entire website. The goal was to create a more refined online experience that showcased her work, supported ecommerce, and better reflected where her creative business is today.

The Strategy

Rather than making incremental updates, we approached the project as a comprehensive redevelopment of the website.

Every section was carefully reviewed, reorganized, and refined to create a clearer user experience and a stronger visual hierarchy. New content was introduced to support the launch of Rewired, ecommerce was streamlined, and the overall structure was redesigned to better showcase Sab's artwork, story, and growing collection of products.

Although the website remained on the same Squarespace platform, the result feels like an entirely new online experience.

The Outcome

Today, Sab's website reflects the maturity and evolution of her creative business.

The redesigned website provides a cohesive experience that connects her artwork, publishing, and online shop while making it easier for visitors to discover her work, purchase products, and engage with her story. It now serves as a flexible platform that can continue to grow alongside her career.

VIEW WEBSITE